Association Française des Villes, is a French association in Paris. ASVF is formed to serve as a liaison between French villages, towns and cities and foreign equivalents. The concept of the brand is formed about bridging between 2 sides, the French colors and the national flower of France. The brand was accepted and adopted directly a month after the approval in their first assembly and convention. The skillset of designing the brand was in conceptualizing and executing through Adobe Illustrator.